S.E.O is the abbreviation for Search Engine Optimization. It’s a type of digital marketing where the focus is on optimizing a brand’s online presence and visibility. That includes pushing a brand’s website to a higher ranking on a search engine for a higher website traffic.

Traditional marketing would typically include some form of paid advertising whereas SEO generates organic traffic at no cost. A strategist will audit your website to look for areas of improvement to make your web page easier to find for internet users and search engines alike. With your audit and your business goals in mind, a strategist will implement a campaign strategy to improve the back end and front end of the website to achieve this.

Definitely. SEO is a skill and like most skills, it is one that can be learned, although, it is a very complex and technical one. Additionally, algorithms for search engine ranking changes constantly and is very unpredictable. SEO requires constant monitoring and can take a lot of time so we do not recommend this approach.

Both are very important to a business. Paid media is great tool but SEO is arguable a far better investment. The best results, however, is when both paid advertising and SEO are implemented together

Results are not instant as it takes a lot of time for observation, research and data collection. Competition, the sites age, it’s size and other specifics to your industry can slow you down as well. Small changes may become noticeable within 4-6 months but it can take up to 2 years and possibly longer to see major results, depending on what your business goals are.

SEO absolutely will bring in sales, when done correctly. Proper optimization leads potential customers who are in the market for your product or service straight to you. A lot of digital marketing agencies can promise more traffic but more online visitors to your website does not equal more sales. That all comes down to the time spent an online user is spending on your webpage, and how visible the webpage itself is in order to be easily accessible for consumers who are in your market.

Yes! Optimization includes finding what search engines like Google, yahoo and Bing are looking for.